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Coal — The new Joe Camel? (from The Reality Coalition)

15 January, 2009
by

The coal industry just released their newest ad campaign to make coal appear “cool.” It looks remarkably familiar. Are they kidding?

Joe Camel

Cool “Clean” Coal

Tobacco industry’s spin campaign from more than 15 years ago New spin campaign from coal industry (full page ad in the Washington Post on January 13)
Used in an attempt to distract the public from the facts about tobacco Used to distract the public from the facts about so-called “clean” coal
A camel that smokes and wears sunglasses — really? Burning coal is the dirtiest way we produce electricity. Putting a pair of sunglasses on a lump of coal doesn’t change that.
There is no such thing as a healthy cigarette. There is no such thing as “clean” coal. And “cool”? Come on.

As part of their ongoing multi-million dollar effort to market the illusion, the coal industry is at it again with a full-page ad from a big coal company (Peabody Energy) that is marketing so-called “clean” coal as “cool.” In reality there is no such thing as “clean” coal.

View the This is Reality ad in my vodpod in the sidebar »

Then view the NBC news spot from the Tennessee coal ash spill in December (also in the vodpod) »


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